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They were manufactured in redesigned poses with jewel eyes and turning heads and are smaller, slimmer, and longer-legged than their 1982 counterparts. The 1997 incarnation was marketed by Hasbro as 'Friendship Garden' and designated 'Generation 2' by collectors. My Little Pony: Friendship Gardens (1998)

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Animations from mid-1980s ( My Little Pony animated special, My Little Pony: Escape from Catrina, My Little Pony: The Movie and My Little Pony segment within My Little Pony 'n Friends anthology series) and My Little Pony Tales from 1992 accompanied the line-up. This incarnation ended in 1992 in the United States, but was marketed internationally until 1995. The toy line led to many more merchandise under the My Little Pony brand, which later became unofficially known as the 'Generation One' or 'G1' of My Little Pony among collectors. Main article: My Little Pony (1982 toyline)Īfter the relative lack of success of the My Pretty Pony toy line, Hasbro introduced six smaller and colorful versions of the toy in 1982, sold under the title My Little Pony. This was followed by pink and yellow versions of the original that have the now-hallmark symbol on the ponies' backsides, which preceded the My Little Pony figurines. The original My Pretty Pony was followed by My Pretty Pony and Beautiful Baby, which came with an additional smaller 'baby' pony figure. My Pretty Pony is a ten-inch-tall hard plastic figurine that can wiggle its ears, swish its tail, and wink one eye. My Pretty Pony is a pony figurine introduced by Hasbro in 1981 that was created by illustrator Bonnie Zacherle and sculptor Charles Muenchinger. Hasbro launched a fifth generation of toys and associated media starting September 24, 2021. The brand grossed over $650 million in retail sales in 2013, and over $1 billion annually in retail sales in 20.

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Hasbro launched the fourth incarnation of the franchise in 2010, which started with the animated series My Little Pony: Friendship Is Magic, which ended on October 12, 2019. The brand saw a more popular revival in 2003 with toys that more closely resembled the original toy line, which sold approximately 100 million pony toys globally by 2010. The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999. One hundred fifty million ponies were sold in the 1980s. The first incarnation's popularity peaked in 1990, but the following year Hasbro decided to discontinue the toy line due to increased competition. The original toy line ran from 1982 to 1992 in the United States and to 1995 globally, and two animated specials, an animated feature-length film and two animated television series produced during the period up until 1992. įollowing the original My Pretty Pony toy that was introduced in 1981, My Little Pony was launched in 1982 and the line became popular during the 1980s. The franchise is mainly targeted at young girls, although in the 2010s, it gained a cult following by an unintended audience of adult, mostly male fans. My Little Pony has been revamped several times with new and more modern looks to continue its appeal to the market, with each new look called a 'generation' by the show's collectors and fans. Such symbols are referred to in the three most recent incarnations as 'cutie marks'.

The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. My Little Pony ( MLP) is a toy line and media franchise developed by American toy company Hasbro.

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